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Information Google collects

We want you to empathize the types of information nosotros collect as you utilize our services

We collect information to provide ameliorate services to all our users — from figuring out basic stuff similar which language you speak, to more complex things like which ads you lot'll notice most useful, the people who matter most to yous online, or which YouTube videos you might like. The information Google collects, and how that data is used, depends on how you utilise our services and how you manage your privacy controls.

When you're not signed in to a Google Account, nosotros store the information we collect with unique identifiers tied to the browser, application, or device you're using. This allows us to do things like maintain your preferences beyond browsing sessions, such as your preferred language or whether to show you more relevant search results or ads based on your activity.

When you're signed in, we also collect information that we shop with your Google Account, which we treat as personal information.

Things you create or provide to u.s.a.

When you create a Google Business relationship, you lot provide united states of america with personal data that includes your name and a password. You tin too choose to add a phone number or payment data to your account. Fifty-fifty if you aren't signed in to a Google Account, you might choose to provide us with information — like an email address to receive updates nearly our services.

Nosotros also collect the content you lot create, upload, or receive from others when using our services. This includes things like electronic mail y'all write and receive, photos and videos you save, docs and spreadsheets you lot create, and comments you make on YouTube videos.

Information nosotros collect equally yous use our services

Your apps, browsers & devices

We collect information well-nigh the apps, browsers, and devices you use to access Google services, which helps usa provide features like automatic product updates and dimming your screen if your battery runs low.

The information we collect includes unique identifiers, browser blazon and settings, device type and settings, operating arrangement, mobile network information including carrier name and phone number, and awarding version number. Nosotros also collect information about the interaction of your apps, browsers, and devices with our services, including IP accost, crash reports, system activity, and the date, time, and referrer URL of your request.

We collect this information when a Google service on your device contacts our servers — for example, when you install an app from the Play Shop or when a service checks for automatic updates. If you're using an Android device with Google apps, your device periodically contacts Google servers to provide data almost your device and connection to our services. This information includes things like your device type and carrier proper noun, crash reports, which apps you've installed, and, depending on your device settings, other information nigh how yous're using your Android device.

Your activity

We collect information most your activity in our services, which we use to do things like recommend a YouTube video you might like. The activity information we collect may include:

Terms you lot search for
Videos you watch
Views and interactions with content and ads
Vocalisation and audio data
Purchase action
People with whom you communicate or share content
Activity on 3rd-party sites and apps that use our services
Chrome browsing history yous've synced with your Google Account

If yous use our services to brand and receive calls or send and receive messages, we may collect call and message log information similar your phone number, calling-political party number, receiving-party number, forwarding numbers, sender and recipient email address, time and date of calls and messages, elapsing of calls, routing information, and types and volumes of calls and messages.

You can visit your Google Business relationship to find and manage activity information that's saved in your account.

Your location data

Nosotros collect information about your location when you use our services, which helps us offering features like driving directions, search results for things near y'all, and ads based on your general location.

Your location can be determined with varying degrees of accurateness by:

GPS and other sensor information from your device
IP accost
Action on Google services, such as your searches and places you label like home or work
Information about things about your device, such as Wi-Fi access points, jail cell towers, and Bluetooth-enabled devices

The types of location data we collect and how long we store it depend in role on your device and account settings. For instance, you can turn your Android device's location on or off using the device's settings app. You can also turn on Location History if yous want to create a private map of where you become with your signed-in devices. And if your Web & App Activity setting is enabled, your searches and other activity from Google services, which may as well include location information, is saved to your Google Account. Acquire more about how we apply location data.

In some circumstances, Google also collects information about you from publicly accessible sources. For example, if your name appears in your local paper, Google's Search engine may index that article and display it to other people if they search for your name. We may also collect information about you from trusted partners, such every bit directory services who provide us with business organisation information to be displayed on Google's services, marketing partners who provide us with information about potential customers of our business organization services, and security partners who provide u.s. with information to protect confronting abuse. We likewise receive information from advertising partners to provide advertising and research services on their behalf.

We employ diverse technologies to collect and store information, including cookies, pixel tags, local storage, such as browser spider web storage or application data caches, databases, and server logs.

Why Google collects data

We use information to build better services

We utilise the information we collect from all our services for the following purposes:

Provide our services

We use your information to deliver our services, like processing the terms yous search for in order to return results or helping you share content past suggesting recipients from your contacts.

Maintain & improve our services

We also apply your information to ensure our services are working as intended, such as tracking outages or troubleshooting issues that you report to us. And we employ your data to make improvements to our services — for example, understanding which search terms are most frequently misspelled helps us amend spell-check features used across our services.

Develop new services

We utilize the data we collect in existing services to help us develop new ones. For example, understanding how people organized their photos in Picasa, Google'south beginning photos app, helped united states pattern and launch Google Photos.

Provide personalized services, including content and ads

We employ the information we collect to customize our services for you lot, including providing recommendations, personalized content, and customized search results. For example, Security Checkup provides security tips adapted to how you employ Google products. And Google Play uses data like apps y'all've already installed and videos y'all've watched on YouTube to advise new apps you might like.

Depending on your settings, we may also show you personalized ads based on your interests. For example, if you lot search for "mount bikes," you lot may meet an advertizing for sports equipment when you're browsing a site that shows ads served by Google. You can control what information we employ to show you ads by visiting your advert settings.

We don't show you personalized ads based on sensitive categories, such as race, religion, sexual orientation, or wellness.
We don't show you personalized ads based on your content from Drive, Gmail, or Photos.
We don't share information that personally identifies you with advertisers, such as your proper noun or e-mail, unless yous enquire us to. For example, if you encounter an ad for a nearby bloom shop and select the "tap to telephone call" button, we'll connect your call and may share your phone number with the flower shop.

Measure functioning

Nosotros use data for analytics and measurement to sympathize how our services are used. For example, we analyze data about your visits to our sites to practise things like optimize production pattern. And we also use data about the ads yous interact with to help advertisers understand the performance of their ad campaigns. We use a variety of tools to do this, including Google Analytics. When yous visit sites or use apps that use Google Analytics, a Google Analytics client may choose to enable Google to link information about your activity from that site or app with action from other sites or apps that use our advertizement services.

Communicate with y'all

We use information we collect, similar your email address, to collaborate with you straight. For case, we may send you a notification if we detect suspicious activity, like an attempt to sign in to your Google Account from an unusual location. Or we may let yous know about upcoming changes or improvements to our services. And if you contact Google, nosotros'll keep a record of your request in order to help solve any bug you lot might be facing.

Protect Google, our users, and the public

We apply data to help better the safety and reliability of our services. This includes detecting, preventing, and responding to fraud, abuse, security risks, and technical issues that could harm Google, our users, or the public.

We apply different technologies to process your information for these purposes. We utilise automated systems that analyze your content to provide you with things like customized search results, personalized ads, or other features tailored to how you utilise our services. And we analyze your content to help us detect abuse such as spam, malware, and illegal content. We also use algorithms to recognize patterns in data. For example, Google Translate helps people communicate across languages past detecting common language patterns in phrases you ask it to translate.

We may combine the information we collect amid our services and beyond your devices for the purposes described to a higher place. For example, if you scout videos of guitar players on YouTube, y'all might see an advert for guitar lessons on a site that uses our ad products. Depending on your account settings, your activity on other sites and apps may be associated with your personal information in society to meliorate Google's services and the ads delivered by Google.

If other users already have your electronic mail address or other information that identifies you, we may testify them your publicly visible Google Business relationship information, such equally your proper name and photograph. This helps people identify an email coming from you, for case.

Nosotros'll enquire for your consent before using your information for a purpose that isn't covered in this Privacy Policy.

Key terms

Affiliates

An affiliate is an entity that belongs to the Google group of companies, including the following companies that provide consumer services in the EU: Google Ireland Limited, Google Commerce Ltd, Google Payment Corp, and Google Dialer Inc. Learn more than about the companies providing business concern services in the European union.

Algorithm

A process or set of rules followed by a computer in performing problem-solving operations.

Application data cache

An application information cache is a information repository on a device. It can, for case, enable a spider web application to run without an internet connection and meliorate the performance of the application past enabling faster loading of content.

Browser web storage

Browser spider web storage enables websites to store data in a browser on a device. When used in "local storage" way, information technology enables data to be stored beyond sessions. This makes data retrievable even after a browser has been closed and reopened. One engineering science that facilitates web storage is HTML 5.

Cookies

A cookie is a small file containing a string of characters that is sent to your estimator when you visit a website. When you visit the site again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information. You can configure your browser to refuse all cookies or to signal when a cookie is being sent. Nonetheless, some website features or services may not function properly without cookies. Learn more than almost how Google uses cookies and how Google uses data, including cookies, when you apply our partners' sites or apps.

Device

A device is a computer that tin can exist used to access Google services. For example, desktop computers, tablets, smart speakers, and smartphones are all considered devices.

Google Account

You may access some of our services by signing up for a Google Account and providing us with some personal information (typically your proper noun, electronic mail accost, and a password). This account information is used to cosign y'all when you admission Google services and protect your business relationship from unauthorized access by others. You tin edit or delete your business relationship at any time through your Google Account settings.

IP address

Every device continued to the Cyberspace is assigned a number known equally an Internet protocol (IP) address. These numbers are usually assigned in geographic blocks. An IP address can oft be used to identify the location from which a device is connecting to the Internet.

Non-personally identifiable information

This is data that is recorded about users so that it no longer reflects or references an individually-identifiable user.

Personal data

This is data that you provide to us which personally identifies you, such as your proper name, email address, or billing information, or other information that can be reasonably linked to such data by Google, such every bit information we associate with your Google Account.

Pixel tag

A pixel tag is a type of engineering science placed on a website or within the body of an email for the purpose of tracking certain action, such as views of a website or when an email is opened. Pixel tags are often used in combination with cookies.

Referrer URL

A Referrer URL (Compatible Resource Locator) is information transmitted to a destination webpage by a web browser, typically when yous click a link to that folio. The Referrer URL contains the URL of the last webpage the browser visited.

Sensitive personal information

This is a particular category of personal data relating to topics such as confidential medical facts, racial or ethnic origins, political or religious behavior, or sexuality.

Server logs

Like virtually websites, our servers automatically record the page requests fabricated when you visit our sites. These "server logs" typically include your web request, Cyberspace Protocol address, browser type, browser language, the engagement and time of your request, and i or more cookies that may uniquely identify your browser.

A typical log entry for a search for "cars" looks similar this:

123.45.67.89 - 25/Mar/2003 ten:15:32 -
http://www.google.com/search?q=cars -
Firefox 1.0.7; Windows NT 5.ane -
740674ce2123e969

123.45.67.89 is the Net Protocol address assigned to the user past the user'south Isp. Depending on the user'south service, a unlike address may exist assigned to the user by their service provider each fourth dimension they connect to the Internet.
25/Mar/2003 ten:15:32 is the date and time of the query.
http://www.google.com/search?q=cars is the requested URL, including the search query.
Firefox 1.0.seven; Windows NT 5.ane is the browser and operating arrangement beingness used.
740674ce2123a969 is the unique cookie ID assigned to this particular calculator the kickoff time it visited Google. (Cookies can be deleted by users. If the user has deleted the cookie from the computer since the last fourth dimension they've visited Google, and so it will exist the unique cookie ID assigned to their device the next time they visit Google from that particular device).

Unique identifiers

A unique identifier is a string of characters that tin can be used to uniquely identify a browser, app, or device. Different identifiers vary in how permanent they are, whether they tin be reset by users, and how they can be accessed.

Unique identifiers tin exist used for various purposes, including security and fraud detection, syncing services such as your email inbox, remembering your preferences, and providing personalized advertising. For case, unique identifiers stored in cookies help sites brandish content in your browser in your preferred language. You can configure your browser to decline all cookies or to indicate when a cookie is being sent. Larn more about how Google uses cookies.

On other platforms likewise browsers, unique identifiers are used to recognize a specific device or app on that device. For case, a unique identifier such as the Advertising ID is used to provide relevant advertising on Android devices, and can be managed in your device's settings. Unique identifiers may besides be incorporated into a device past its manufacturer (sometimes chosen a universally unique ID or UUID), such as the IMEI-number of a mobile phone. For example, a device's unique identifier tin can be used to customize our service to your device or clarify device issues related to our services.

Additional Context

ads you lot'll find most useful

For example, if yous sentinel videos almost baking on YouTube, you may see more ads that relate to baking equally you scan the web. We also may use your IP address to decide your approximate location, and so that we tin can serve you ads for a nearby pizza delivery service if you search for "pizza." Larn more than almost Google ads and why you may come across particular ads.

For case, advertisers may upload information from their loyalty-carte du jour programs so that they tin better understand the performance of their ad campaigns. We only provide aggregated reports to advertisers that don't reveal information near private people.

Android device with Google apps

Android devices with Google apps include devices sold by Google or one of our partners and include phones, cameras, vehicles, wearables, and televisions. These devices use Google Play Services and other pre-installed apps that include services similar Gmail, Maps, your phone's camera and phone dialer, text-to-speech conversion, keyboard input, and security features. Acquire more near Google Play Services.

combine the information we collect

Some examples of how we combine the information we collect include:

When you're signed in to your Google Account and search on Google, you can see search results from the public spider web, along with relevant information from the content y'all accept in other Google products, like Gmail or Google Calendar. This can include things like the status of your upcoming flights, restaurant, and hotel reservations, or your photos. Learn more
If you lot accept communicated with someone via Gmail and want to add them to a Google Doc or an result in Google Calendar, Google makes information technology piece of cake to do so by autocompleting their email address when you start to type in their name. This characteristic makes it easier to share things with people you know. Learn more
The Google app can use data that you have stored in other Google products to prove you personalized content, depending on your settings. For case, if y'all have searches stored in your Spider web & App Activity, the Google app can show you news articles and other data most your interests, like sports scores, based your activity. Acquire more
If y'all link your Google Account to your Google Domicile, you can manage your data and get things done through the Google Assistant. For example, you tin add together events to your Google Calendar or get your schedule for the day, ask for status updates on your upcoming flying, or send data similar driving directions to your phone. Learn more

customized search results

For example, when you're signed in to your Google Account and have the Web & App Activity control enabled, y'all can become more relevant search results that are based on your previous searches and activity from other Google services. You tin can acquire more here. You may also go customized search results even when you're signed out. If y'all don't want this level of search customization, you tin can search and browse privately or plough off signed-out search personalization.

deliver our services

Examples of how nosotros apply your information to deliver our services include:

We employ the IP accost assigned to your device to send you the data you requested, such as loading a YouTube video
We use unique identifiers stored in cookies on your device to aid united states of america authenticate you as the person who should have access to your Google Account
Photos and videos you upload to Google Photos are used to assist you create albums, animations, and other creations that you tin can share. Learn more
A flying confirmation email you lot receive may be used to create a "check-in" push button that appears in your Gmail
When you purchase services or physical appurtenances from us, you may provide us information like your shipping address or commitment instructions. We utilise this information for things like processing, fulfilling, and delivering your order, and to provide back up in connection with the product or service you purchase.

find corruption

When we detect spam, malware, illegal content, and other forms of abuse on our systems in violation of our policies, we may disable your account or take other appropriate activeness. In certain circumstances, nosotros may also report the violation to advisable authorities.

devices

For example, we can utilise information from your devices to help you decide which device you'd similar to use to install an app or view a moving-picture show you buy from Google Play. We also use this data to help protect your account.

ensure and amend

For example, we analyze how people collaborate with advertising to better the performance of our ads.

ensure our services are working as intended

For example, we continuously monitor our systems to expect for problems. And if we detect something wrong with a specific feature, reviewing action information collected before the problem started allows us to fix things more rapidly.

Information about things virtually your device

If you apply Google's Location services on Android, we can improve the performance of apps that rely on your location, similar Google Maps. If you use Google's Location services, your device sends information to Google almost its location, sensors (like accelerometer), and nearby cell towers and Wi-Fi admission points (similar MAC address and indicate forcefulness). All these things help to make up one's mind your location. You can employ your device settings to enable Google Location services. Learn more than

legal process, or enforceable governmental request

Similar other technology and communications companies, Google regularly receives requests from governments and courts around the earth to disclose user data. Respect for the privacy and security of data you store with Google underpins our approach to complying with these legal requests. Our legal team reviews each and every request, regardless of type, and we ofttimes push dorsum when a request appears to be overly wide or doesn't follow the correct process. Larn more in our Transparency Study.

make improvements

For case, we apply cookies to analyze how people collaborate with our services. And that analysis can assist the states build amend products. For instance, it may aid united states discover that it's taking people besides long to complete a certain task or that they have problem finishing steps at all. Nosotros can so redesign that feature and improve the product for everyone.

may link data

Google Analytics relies on offset-party cookies, which means the cookies are set by the Google Analytics customer. Using our systems, data generated through Google Analytics can be linked by the Google Analytics customer and by Google to third-party cookies that are related to visits to other websites. For instance, an advertiser may want to apply its Google Analytics information to create more than relevant ads, or to further clarify its traffic. Larn more

partner with Google

There are over ii one thousand thousand non-Google websites and apps that partner with Google to evidence ads. Acquire more than

payment information

For instance, if you lot add a credit card or other payment method to your Google Business relationship, y'all can use information technology to purchase things beyond our services, like apps in the Play Shop. We may likewise ask for other information, like a business organisation tax ID, to aid process your payment. In some cases, we may besides need to verify your identity and may ask y'all for information to do this.

We may also apply payment information to verify that you meet age requirements, if, for example, you enter an wrong birthday indicating yous're not old enough to have a Google Account. Learn more

personalized ads

You may besides encounter personalized ads based on information from the advertiser. If you shopped on an advertiser'southward website, for example, they can use that visit information to show you lot ads. Learn more

telephone number

If you add your telephone number to your account, it tin exist used for different purposes across Google services, depending on your settings. For example, your telephone number tin be used to help you admission your account if y'all forget your countersign, assist people observe and connect with you, and make the ads you meet more than relevant to you. Learn more than

protect against abuse

For example, information well-nigh security threats can help us notify you if we call up your account has been compromised (at which point nosotros can help you take steps to protect your business relationship).

publicly accessible sources

For case, we may collect data that's publicly available online or from other public sources to help train Google's language models and build features similar Google Translate. Or, if your business concern'southward information appears on a website, we may index and display information technology on Google services.

rely on cookies to function properly

For example, nosotros apply a cookie chosen 'lbcs' that makes it possible for you to open many Google Docs in i browser. Blocking this cookie would foreclose Google Docs from working every bit expected. Learn more

prophylactic and reliability

Some examples of how we use your information to help go on our services safety and reliable include:

Collecting and analyzing IP addresses and cookie data to protect against automated corruption. This abuse takes many forms, such every bit sending spam to Gmail users, stealing money from advertisers past fraudulently clicking on ads, or censoring content by launching a Distributed Deprival of Service (DDoS) assail.
The "last account activity" feature in Gmail can assistance you find out if and when someone accessed your electronic mail without your cognition. This feature shows you data well-nigh contempo activity in Gmail, such equally the IP addresses that accessed your mail, the associated location, and the date and fourth dimension of access. Larn more

sensitive categories

When showing you personalized ads, nosotros use topics that nosotros recall might be of interest to you based on your activity. For example, yous may see ads for things like "Cooking and Recipes" or "Air Travel." We don't use topics or bear witness personalized ads based on sensitive categories similar race, religion, sexual orientation, or health. And nosotros crave the same from advertisers that use our services.

Sensor data from your device

Your device may take sensors that tin be used to improve empathize your location and movement. For case, an accelerometer can be used to determine your speed and a gyroscope to figure out your direction of travel.

servers around the earth

For example, nosotros operate data centers located effectually the world to aid keep our products continuously available for users.

services to make and receive calls or send and receive letters

Examples of these services include:

Google Voice, for making and receiving calls, sending text messages, and managing voicemail
Google Run across, for making and receiving video calls
Gmail, for sending and receiving emails
Google Chat, for sending and receiving messages
Google Duo, for making and receiving video calls and sending and receiving messages
Google Fi, for a phone plan

testify trends

When lots of people start searching for something, it can provide useful data well-nigh item trends at that fourth dimension. Google Trends samples Google web searches to gauge the popularity of searches over a certain period of time and shares those results publicly in aggregated terms. Acquire more

specific Google services

For example, y'all tin delete your weblog from Blogger or a Google Site you lot ain from Google Sites. Yous tin can also delete reviews you've left on apps, games, and other content in the Play Store.

specific partners

For instance, nosotros let YouTube creators and advertisers to work with measurement companies to learn about the audition of their YouTube videos or ads, using cookies or similar technologies. Another example is merchants on our shopping pages, who use cookies to understand how many different people see their product listings. Learn more near these partners and how they use your information.

synced with your Google Account

Your Chrome browsing history is only saved to your business relationship if you've enabled Chrome synchronization with your Google Account. Learn more

the people who matter most to you online

For example, when yous blazon an address in the To, Cc, or Bcc field of an email you're composing, Gmail will suggest addresses based on the people you lot contact most often.

3rd parties

For instance, we process your data to report utilize statistics to rights holders almost how their content was used in our services. We may likewise process your data if people search for your name and nosotros brandish search results for sites containing publicly available information about you.

Views and interactions with content and ads

For example, we collect information about views and interactions with ads so we tin can provide aggregated reports to advertisers, like telling them whether nosotros served their advertizement on a page and whether the ad was likely seen past a viewer. We may also measure other interactions, such as how you motility your mouse over an ad or if you lot collaborate with the folio on which the advertisement appears.

Voice and sound data

For instance, y'all tin can choose whether y'all want Google to save an sound recording to your Google Account when you lot interact with Google Search, Assistant, and Maps. When your device detects an sound activation control, like "Hey Google," Google records your voice and audio plus a few seconds before the activation. Learn more

your activity on other sites and apps

This activity might come from your use of Google services, similar from syncing your account with Chrome or your visits to sites and apps that partner with Google. Many websites and apps partner with Google to improve their content and services. For example, a website might utilize our advertising services (similar AdSense) or analytics tools (similar Google Analytics), or it might embed other content (such as videos from YouTube). These services may share information about your activity with Google and, depending on your account settings and the products in use (for instance, when a partner uses Google Analytics in conjunction with our advertising services), this information may exist associated with your personal data.

Learn more about how Google uses data when you employ our partners' sites or apps.

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Source: https://policies.google.com/privacy?hl=en